VACANCY: Manager, Marketing & Marketing Services -Standard Chartered Bank

 Job Description
The purpose of this role is to implement the marketing strategy and all activities. The role holder is required to deliver on the following strategic deliverables: Strategic Marketing, Strategic Brand, Marketing Communication and Rewards and Alliances. Performance on role will be measured based on the following: -Effective management and tracking of the annual marketing budget
-Implementation of the marketing calendar
-Brand awareness, brand consistency, ad awareness, correct message recall
-Group mandated marketing KPIs, including:
-Number of new to bank (NTB) customers
 -Response rate
 -Cost per acquisition (or action)
 -Marketing return on investment
-Look and feel of branding and merchandising items in branches
-Plus any other KPIs agreed with segment and product stakeholders

Key Roles & Responsibilities
1. Strategic Marketing & Marcom Management
Ensure Marketing is executed with the Consumer Banking brand specifications (brand positioning, brand architecture) to reinforce the overall Standard Chartered Bank brand positioning through consistency in tone, manner, look and feel
-Develop and execute customer-centric strategies leveraging on consumer insights and research
- Provide thought leadership to stakeholders in formulation of integrated marketing plans
o In countries that have the "Brand Tracking Survey" - Understand the bi-annual brand tracker, keep abreast of the brand health progress and actively examine what we are doing well and areas for improvement -
Plan, develop and execute integrated marketing campaigns, using past learning to:
o continually optimize the media mix
o continuously improve Marketing ROI, efficiency and effectiveness
o exploit the online medium and other interactive opportunities to develop it into a mainstream communications channel
- Project manage enterprise marketing campaigns and programs
- Proactively manage marcom execution of Customer Value Propositions

2. Agency and Supplier Management
-Manage the relationship(s) with advertising, media and other agencies by setting clear scope of work and remuneration
-Manage agency performance and effectiveness by implementing Group-prescribed service level agreements and achieve minimum standards for both the agency and the Standard Chartered Bank client -Continuously be proactive and effective in identifying and establishing operational improvements along the way
- Partner with the Procurement team to source delivery partners/ suppliers required to support campaign objectives

3. Campaign Management
-Develop data briefs for Analytics Head to provide meaningful customer insights
-Draw on expertise of Analytics Head to ensure customer analytics are applied to strategic marketing plans that deliver sustainable growth
-Design actionable campaign metrics and ensure outcomes are used for strategic analytics

4. Marketing Operations
-Assist the Country Marketing Head to prepare and submit Group Marketing requests on time This would include the Country Marketing Head's Monthly Dashboard, marketing budget and expense tracking, the marketing plan/calendar
- Management and accountability of country marketing budget, and implementation of marketing plan/calendar
o In countries that have the eProcurement system: Diligently ensure that marketing costs are input accurately into eProcurement
-Ensure that all campaigns are compliant with the Treating Customer Fairly (TCF) policy and other local laws, regulations and control. Ensure compliance and audit procedures are followed in full.
-Develop a strong working relationship and communication with the Group Marketing team.
-Manage the country's trademark application processes -
- Act as a co-gatekeeper of product names and ensure that names created are an integral reinforcement of the product proposition, remain consistent across markets and meet all trademark requirements,
-Ensure that in branch merchandising and branding guidelines agree with group's standards and specifications.
5. Lead the Team
- Line manage the marketing services team, including effective allocation of tasks and resources
- Develop, nurture and cultivate marketing talent within the team

Qualifications & Skills


Functional 
At least 8 to 10 years of marketing experience, accumulated sufficient marketing expertise to command respect and credibility with senior stakeholders
University Graduate

Talent, Skill & Knowledge
Conceptual thinking ie able to structure and organize
Execution orientation ie able to execute & deliver results
Service and customer centricity
People management
Influencing and networking
Presence and communication

Personal Aspiration
Strong desire and enjoyment of being a business-savvy marketer across a broad marketing agenda
Motivated by performance linked rewards
Enjoys managing people
Enjoys networking and alliance building

Diversity & Inclusion

Standard Chartered is committed to diversity and inclusion. We believe that a work environment which embraces diversity will enable us to get the best out of the broadest spectrum of people to sustain strong business performance and competitive advantage. By building an inclusive culture, each employee can develop a sense of belonging, and have the opportunity to maximise their personal potential.
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