Job Details:
Marketing Campaign Manager
Twitter are looking for a technical marketing campaign manager to support its rapidly growing global advertising business.
In this role you’ll partner closely with Marketing, Design, Product and Sales to execute and develop marketing campaigns, both automated and once-off, as well as having a say in the direct marketing strategy. Your ideas and execution will have a direct impact on revenue potential.
The ideal candidate will have knowledge of marketing automation tools and best practices, will be process and analytics driven, and will have strong attention to detail.
Responsibilities
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Create, manage and execute marketing campaigns using a marketing automation platform.
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Collaborate with global marketing teams on the design of nurture programs targeting prospects and customers of Twitter’s promoted products.
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Design and build HTML/CSS email campaigns and landing pages.
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Report on campaign performance, derive insights and proactively identify opportunities to iterate prospect and advertiser focused campaigns to have the largest possible contribution to marketing and sales goals.
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Identify marketplace trends, tools and technologies to drive online acquisition, improve conversions, and support the growth of the business.
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Champion best practices with key stakeholders, ensuring vested interest in the success of marketing campaigns.
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Identify and contribute to the development of processes to improve overall organizational efficiency and effectiveness of marketing automation campaigns.
Qualifications
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Three plus years experience administering campaigns from a Marketing Automation solution. Eloqua is a plus.
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Three plus years of experience with a CRM system. Salesforce.com is a plus.
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Proficiency with HTML and CSS. Some experience with Python, JavaScript and SQL is a plus.
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Exceptional project management skills and demonstrated track record of working across multiple groups and regions on tight deadlines.
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Self-starter, not afraid to be scrappy and roll up your sleeves.
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Commitment to quality, accuracy and consistency.
NOTE: You must have a valid work permit to apply for this role..
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