Job Details:
As our go-to-market lead for West Africa you will have the opportunity to shape and drive marketing excellence in West Africa and play a pivotal role in positioning SES for success in a highly competitive region. You will be the primary interface between SES and local partners to negotiate advertising discounts across multiple broadcasters. You will lead the development and implementation of a combined advertising and trade marketing plan in Nigeria and, in addition, provide local marketing management support for market research projects in the region. As a proactive support for the local sales team, you will be responsible for lead generation, managing local partners and dealing with multiple local customers.
Primary responsibilities / Key result areas
*.Lead the development of a go-to-market plan for West Africa that best positions SES to succeed in this highly competitive market
*.Lead the development and negotiation of an advertising and trade marketing plan in Nigeria
*.Lead the identification and qualification of new leads aligned to our business objectives
*.Provide support for market research projects in the region
*.Actively participate in the sales process to provide the necessary support needed to deliver the business objectives
*.Coach agency partners to continually stretch themselves to deliver work with maximum impact at minimum cost that directly impacts the achievement of the business objectives
*.Monitor and maintain data quality within the marketing database
*.Track, measure, and analyze all initiatives to report on ROI
Desired Skills and Experience
Qualifications & Experience
*.University degree in Marketing, Communications or equivalent,
*.Minimum 5 years of relevant work experience with a multinational company in a marketing role in the broadcast or telecommunications industry in Nigeria.
*.Deep insight into Nigerian B2B and B2C markets – specific insight into the Broadcast industry is a plus
*.Excellent verbal and written communication skills in English and other local Nigerian language. A capability in French is strongly desirable
*.Proficiency in Microsoft Office applications
Competencies
*.Training and experience in Project Management and a proven ability to manage and implement multiple projects at the same time in a fast-paced environment
*.A creative thinker, with an ability to use both data and intuition to inform decisions
*.Experience in managing technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
*.Excellent interpersonal relations and communications skills
*.The ability to work remotely, independently and across teams
*.Proven experience of marketing planning, budgeting and implementation
*.Proven ability to work successfully and collegially in a multi-cultural environment.
*.A creative thinker, with an ability to use both data and intuition to inform decisions
*.Willingness and flexibility to travel..
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