Job Details:
1. Overview and objectives of the position:
The role will significantly contribute to the day to day and strategic operations of the Navitas Nigeria & West Africa Office. Focusing on sales and marketing opportunities in a predominantly business to business environment, the Marketing Officer / Manager will assist in the management, develop and implementation of the regional Strategic Sales & Marketing Plan. The role will enhance opportunities for new market development, market diversity and program implementation by providing a focus for more cost effective penetration, interaction and communication within the market and the distribution network through a Nigerian based sales & marketing function.
The Nigeria Marketing Officer / Manager will be based in Abuja and will aim to achieve the business objectives of each business unit active in the region with a direct report to the Country Manager – Nigeria & West Africa.
2. Key result areas:
Business Development (20%)
Ÿ Through market research activities identify demand for Navitas products & services in new and existing markets within the northern region of Nigeria.
Ÿ Assist in the development and/or improvement of Navitas products & services.
Ÿ Assessment of new and existing stakeholders (agents, government organisations, etc) within the region.
Sales (35%)
Ÿ Participate in market development activities including travel and promotion of the company’s products and services to agents, sponsorship bodies and potential students/candidates.
Ÿ Prepare sales forecasts through the analysis of market trends.
Ÿ Compile sales figures relating to market volume and share of market.
Ÿ Enquiry management – agents, students & potential clients.
Marketing (20%)
*.Develop an appropriate marketing strategy and manage implementation within new and existing regions.
*.Promote the company, actions and products by undertaking necessary and appropriate liaison with various external stakeholders including both government and non-government agencies.
*.Control the preparation and release of publicity in accordance with established policies and procedures and maintain good relations with press, radio, television and other media.
*.Provide monthly reports on all aspects of marketing activity, including student recruitment targets, promotional activities, expenditure, competitor activity, market trends & issues.
Financial (5%)
Ÿ Prepare budgets and forecasts associated with Navitas products/services.
Ÿ Day to day management of marketing budget for the region and evaluate the effectiveness of products and strategies.
General (20%)
Ÿ Ensure effective implementation of agreed sales and marketing strategy.
Ÿ Manage and coordinate the day to day operations of the Nigeria Office.
Ÿ Provide administrative & logistical support when required.
Ÿ Work with Navitas Group Marketing, printers and others to develop promotional materials.
Ÿ Maintain and monitor stocks of promotional materials.
Ÿ Process requests for agency agreements with potential agents, in accordance with Navitas policy and procedures.
3. Qualifications and Selection Criteria
Essential:
*.Possess a Bachelor’s / tertiary degree level qualification and / or marketing experience
*.High Level English skills
*.Demonstrate high level interpersonal communication skills inclusive of writing, communication and presentation skills..
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