Job Details:
Description
Main Purpose of the Job
Create, own and execute Trade Category Toolkit as well as Prono Strat & 6Ps,Promo Strategies and tacticsandCategory Management – Assortment, pricing, Analytics.
Key Responsibilities
Category planning:
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Develop quarterly and monthly category plans for assortment, shelf-layout, promotional strategy and price positions, focusing on the target shopper – one pagers
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Assortment – analyse Data and create assortment plan by channel
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Promotion – Analyse Opso data and create activity plan by channel
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Place(Plannos) – Create POP vision by channel
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Proposition – co create with BB by category
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Support the annual Joint Business Planning process through data analysis and opportunity identification for each account
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Support new product introduction for listing into mix;(bottom up forecasting, distribution build and targets)
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Develop National category activity plans for the year
Shopper insights:
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Use and leverage accountspecific category and shopper insights
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Data analytics – Nielsen, TNS
Performance Evaluation
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Measure and review category performance;
Key Skills and Qualifications
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University Degree
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Minimum two to three years relevant Analyst experience
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1 year customer facing, account management experience is an advantage
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Two years brand building experience is an advantage
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Brand Marketing & Customer/Channel orientation, Creativity, Strategic Thinking..
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