Job Details:
You will be responsible for implementing leading-edge programs and campaigns while ensuring advertisers meet their advertising goals on LinkedIn.The person in this role will also work closely with the marketing managers to execute email, tradeshows, webcasts, and exec events.
Responsibilities
*.Complete email marketing responsibilities including but not limited to: data segmenting and collection, list segmentation, program integration, landing page creation, optimization, testing and deployment, and reporting
*.Take part of the EMEA region event plan; this includes rolling out webcasts, events and roadshows
*.Collaborate with key stakeholders to implement automation for marketing campaigns and programs
*.Maintain detailed metrics to track progress and drive decisions for all campaigns
*.Integrate various data sources with the marketing automation platform
*.Report and analyze campaigns and lead generation programs
*.Advise on best practices and educate marketing peers with regard to marketing automation capabilities, testing and projected results
Basic Qualifications
*.2+ years of experience in the Marketing/PR and Event management field
*.BA/BS degree in PR, Marketing or Business
*.Readiness to join the team on a contract basis
Preferred Qualifications
*.MSc/MA degree
*.Fluency in English is mandatory, additional language would be a plus
*.Experience administering marketing automation or email marketing (e.g. Eloqua, Marketo)
*.Previous exposure to CRM systems (e.g. Salesforce.com)
*.Cross-functional project management & collaboration
*.Knowledge of performance/online marketing and the media marketplace
*.Excellent communication, interpersonal and problem solving skills
*.Ability to demonstrate resourcefulness, motivation, initiative and leadership
*.Eagerness to work in a fast-paced, startup environment with frequent traveling involved..
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