Job Details:
Close Date :29 Nov 2015
Responsibilities:
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Serve as primary source of data insights supporting internal and external constituencies
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Analyse and translate data findings into meaningful, actionable insights – including synthesizing relevant insights from different customer touch points and data sources
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Lead, design and implement quantitative analytical frameworks, including predictive models, customer segmentation and marketing mix optimization that improve business performance and customer engagement
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Institute and adopt best practices in data analytics, platforms and approaches. Establish internal organisational standards and benchmarks.
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Work with other team in MediaCorp to understand business needs, document data requirements and resolve conflicting business/data architecture rules. Ensure compliance with internal customer contact governance policies and drive closed-loop measurement through smart data capture.
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Become an internal authority on MediaCorp’s data tools and resources. Function as a power user of data analytics to guide other business users.
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Support ad-hoc business intelligence and other strategic initiatives
Requirements:
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BA/BS is required. Minimum degree in quantitative domain (including data mining, statistics, mathematics, computer science, or other related field)
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Masters/MBA is a plus
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Minimum5 years hands on experience in data analytics
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Demonstrated experience in developing and implementing a full range of analytical techniques (including response modeling, clustering, regression, channel attribution, media mix) to address commercial challenges
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Proficiency extracting and manipulating large transactional data for analytical purposes using SAS or SQL; SAS preferred
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Experience with online marketing, advertising, CRM, loyalty programs and strategy development a strong plus
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Must possess sound business judgment to identify core business objectives; synthesize and interpret disparate quantitative information, develop meaningful insights and clearly disseminate to key stakeholders
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Strong project management and time management skills..
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