Job Details:
Grand Canyon University’s Marketing department is seeking a full time Email Marketing Specialist. This position is responsible for supporting the online marketing team with lead generation and nurturing activities. The primary responsibility for this position will be to execute email marketing campaigns from concept through completion, including analytics and recommendations. The individual should have a broad understanding of digital marketing, email best practices and target marketing based on a customer lifecycle.
Responsibilities
*.Execute strategic email campaigns targeting leads, alumni, students and faculty.
*.Ensure that all email campaigns are executed in a timely fashion.
*.Develop and maintain email campaign performance reports.
*.Develop and maintain email templates.
*.Work with cross-functional teams through implementation and compliance to produce effective email communications.
*.Collaborate with IT, graphic designers and copywriters to optimize the design, content, targeting & messaging of email communications.
*.Schedule emails for deployment.
*.Ensures GCU branding standards are upheld.
*.Assist with additional digital projects as requested.
*.Bachelor’s Degree in marketing, communication, ecommerce or related field highly preferred.
*.Proficient with Microsoft Office Suite (Outlook, Excel, Word) required.
*.Experience in online marketing, internet marketing, digital marketing or email marketing highly preferred.
*.Basic knowledge of core technologies, including HTML, CSS, web activity reporting, and the principles of usable design preferred.
*.Experience with Adobe Photoshop, Dreamweaver preferred.
*.Experience with responsive design a plus.
*.Experience with ExactTarget marketing software a plus.
*.Experience leading the development, testing and implementation of automated and event triggered email programs a plus.
*.Experience with Workamajig or other project management software a plus...
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