Job Details:
· Strengthen Dell’s brand preference in the Consumer segment through differentiated brand building effort; Position Dell as a premium brand in all lines of business ensuring Dell is in within purchase criteria set
· Develop an integrated GTM Strategy articulated in a quarterly and annual marketing plan & calendar encapsulating key lead generation programs; own the integrated marketing plan enlisting the support of other support functions
· Communicate Dell’s value proposition succinctly to the requisite target audience in an impactful and timely fashion ensuring strong brand equity; ensure execution of regional/ global ATL & BTL campaigns at the country level; manage product and services launches throughout the year
· Execute on plan ensuring high ROMI on marketing executions; manage timelines and budgets ensuring strict control over overruns
· Monitor and track the performance of marketing programs against pre – determined metrics weekly and drive course correction where necessary
· Execute Channel Marketing programs to strengthen Dell’s channel franchise; enlist the support of Channel Partners in demand generation programs
· Integrate Corporate Communications into all executions helping raise awareness of Dell’s key corporate messages
· Manage vendors conducting periodic reviews; negotiate contracts to ensure Dell receives optimal value
· Strengthen Dell’s brand preference in the Consumer segment through differentiated brand building effort; Position Dell as a premium brand in all lines of business ensuring Dell is in within purchase criteria set
· Develop an integrated GTM Strategy articulated in a quarterly and annual marketing plan & calendar encapsulating key lead generation programs; own the integrated marketing plan enlisting the support of other support functions
· Communicate Dell’s value proposition succinctly to the requisite target audience in an impactful and timely fashion ensuring strong brand equity; ensure execution of regional/ global ATL & BTL campaigns at the country level; manage product and services launches throughout the year
· Execute on plan ensuring high ROMI on marketing executions; manage timelines and budgets ensuring strict control over overruns
· Monitor and track the performance of marketing programs against pre – determined metrics weekly and drive course correction where necessary
· Execute Channel Marketing programs to strengthen Dell’s channel franchise; enlist the support of Channel Partners in demand generation programs
· Integrate Corporate Communications into all executions helping raise awareness of Dell’s key corporate messages
· Manage vendors conducting periodic reviews; negotiate contracts to ensure Dell receives optimal value
· Graduate in any business or marketing discipline (MBA a plus)
· More than 8 years of integrated marketing experience preferably in the ICT industry at; exposure to all facets of marketing
· Mature marketing leader with expert level domain knowledge
· Exceptional analytical skills and the ability to piece together disparate pieces of data into a cohesive analysis
· Works independently and demonstrates an entrepreneurial mind set
· Channel Marketing experience a distinct plus
· Dynamic presence and the ability to take people with you
· Excellent communication and persuasion skills
· Team player with exceptional interpersonal skills...
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