Job Details:
As the Online Marketing Strategist, you will work in a team with Account Managers. Within this team, you will own the complete responsibility of helping SMB Advertisers meet their business goals via account optimization and opportunity identification. Along with handling basic/advanced search, display, mobile and video optimizations, you will be expected to proactively strategize with your pod to identify other business opportunities.
You will use your analytical skills to help the advertisers in your portfolio grow their existing business as well as develop and win new business opportunities. You will carry sales targets and will be measured on key metrics aligned to the sales team’s targets.
Responsibilities
*.Manage account growth through implementing optimization solutions: building campaigns for our customers, optimizing for performance to meet advertiser objective.
*.Analyze query trends and create keywords packs, bids and budget suggestions. Develop a deep understanding of tools and gather and analyze data at account level, campaign level and industry level.
*.Create reports to support or aid the optimization/incremental opportunity strategies and/or support the team's requirements for report creation and their analysis.
*.Identify and size opportunities in an account, support multi-product solution pitches and help the in-market sales team to create a growth strategy for our high potential advertisers.
*.Use advanced optimization techniques and work on complex optimization aligned to customers' goals across Search, Google Display Network (GDN), Mobile and YouTube.
Minimum qualifications
*.BS degree in Engineering/Technology in any discipline or equivalent practical experience.
Preferred qualifications
*.Ability to work well in a team and willingness to demonstrate dedication to client service.
*.Demonstrated creative problem-solving approach and strong analytical skills.
*.Strong communication and client-servicing skills...
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